Develop Your Search Strategy
Applying basic marketing principles to your job search can go a long way in driving success. Think of yourself as a unique product. Then use market analysis, planning and implementation to develop your very own customized search strategy.
Craft Your Marketing Plan
Determine your market.
- Define interests. Use industry research and self-assessment to target job functions, industries and geographic areas.
- Examine requirements. Review job descriptions and details about the organization to develop a list of desirable skills and characteristics.
Develop your marketing tools.
- Match skills to needs. Compare the needs and requirements of employers to your own background and qualifications.
- Define key selling points. These skills and experiences should take center stage in your resume and cover letter(s).
- Complete online profiles. Promote your skills, interest and accomplishments on job boards and social platforms.
- Seek recommendations. Reach out to former professors or employers who can speak to your work ethic and abilities.
- Showcase your work. For certain industries, it may be necessary to develop a professional portfolio with work samples.
Identify opportunities and contacts.
- Be creative. Use a variety of techniques to mine opportunities.
- Ask for help. Develop contacts within the field who can assist you.
- Explore openings:
- Mine the hidden market. Up to 80% of openings are unadvertised. Network with alumni and others.
Refine your presentation skills.
- Plan your introduction. Learn to introduce yourself and interview with confidence.
- Practice. Take advantage of mock interviews offered through Career Services.
Design an action plan and measure your results.
- Stay on track. Establish weekly goals for your job search activity.
- Be organized. Keep a record of contacts and follow-up dates.